A cliche is something that is overused, to the point where the original reference and importance has been lost. Take this spoof on a Shepard poster for example. The idea really has been beat to death. Take the image, manipulate it, find a tricky word that starts with “H’ in place of Hope.
A metaphor simply represents something else. I believe that Marcel Duchamp started the postmodernism movement. The urinal (and ready-made, for that matter) was a critique what determines whether something is art. Is it the individual? Is it the institution?
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