CONCEPTS IN MOTION
1) An animation.
2) I will either:
a) be working to ban UV rays from the state of CO as part of a public awareness campaign OR
b) be doing an advertising spot for chicken eggs
3) In the case of UV rays, I will be informing the public of CO’s over-indulgence in beautiful sunshine or, for the chickens I would actually be branding eggs
4) UV rays: Public awareness, boycott sunshine
Eggs: Buy organically-produced eggs from happy chickens
Project Plan:
Create an animation that will serve as a public awareness campaign about UV ray exposure in the state of Colorado. Colorado recieves more sunshine that any other state in the union. What my campaign aims to challenge is the fairness of Colorado being subject to such an overwhelming amount of sunshine. Due to the health risks that are implicit of prolonged UV ray exposure, the advertisement will aim to promote an annual 30 day ban of UV rays within the state boundaries of Colorado.
Design brief:
Description of problem:
As a member of the 50 state union of the United States of America, residents of the state of Colorado ought to be entitled to the same health and safety as the residents of any other state.
Prolonged exposure to UV rays can have a drastic effect on one’s health and well-being:
Dry skin
Painfully burned skin (sunburn)
Premature aging of skin
Possibility of contracting melanoma cancer
Call to action:
It seems to me that people, as citizens, should have a say in this manner. The message will be relayed as a PSA spot. The tone will be extremely serious – live’s are at risk. An animation will help to soften the blow of this topic, as people may not be able to handle a more graphic representation of the situation, though some sequences may include photographic stills in order to visualize some of the health risks of prolonged UV ray exposure.
Audience:
The audience for this message will be residents of the state of Colorado. The message will be presented in a very easy-to-understand manner (appropriate for all ages) but will likely be aimed towards individuals aged 18+ since this is the voting population.
Red-headed individuals are some of the most susceptible to the immediate health concerns of UV ray exposure, so there is likely to be more ginger people featured in the animation.
Solution analysis:
Through the animation, I wish to inform people of their ability to provide input on the topic of UV ray exposure. Prolonged UV ray exposure can result in various health risks, affecting one’s quality of living. In raising awareness of the topic, we are wishing to eventually have it placed as an item on the voting ballot in the next voting season.
Conclusion:
The campaign will raise awareness of prolonged UV ray exposure within the state of Colorado. Awareness of the topic will provide residents with the opportunity to voice their concerns of the health risks of prolonged UV ray exposure, and also provide them with the base to go forth and democratically represent themselves during the next voting season.
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